Remodelling is a trust sale with a long fuse. Somebody is letting you take their kitchen apart for six weeks and paying five figures for the privilege, and they will spend months deciding. That means your marketing has two jobs: look like the safe choice, and still be in the conversation when they're finally ready.
You measure, you spec, you price, you send. Then nothing. Most GCs accept that as normal — but a decent share of those homeowners still hadn't decided, and simply went with whoever was still talking to them.
Remodelling customers buy the portfolio. If your site has three phone photos and a paragraph about quality craftsmanship, you're asking someone to gamble their house on faith.
"General contractor" is the vaguest search in home services and the field is crowded with people who aren't licensed or insured. Ranking for the specific work you actually want — kitchens, additions, basements — is how you stop competing with them.
Individual pages for kitchen remodels, bathroom remodels, additions, basement finishing and whole-home renovation across your areas, each with project galleries, scope and process — the things a nervous homeowner reads before calling.
GCs are the hardest trade to reach by phone and everybody knows it. An automatic text back within seconds turns a rung-out call into a conversation you pick up at lunch, rather than a lead that assumed you were too busy.
Remodel decisions run for weeks or months. The sequence keeps a light, non-pushy touch across that whole window and stops the instant they respond, so you're still the contractor in mind when the financing lands or the in-laws leave.
Nothing else you can put on a page does as much work for a five-figure remodel. Every completed project triggers the request automatically, so your review count reflects your actual track record.
The customer whose bathroom you did two years ago is thinking about the kitchen. One campaign to your past-client list — plus every quote you never closed — is the cheapest pipeline a GC can generate.
Specific, high-intent searches — "kitchen remodel" plus your town — are less crowded and convert far better than the generic term. We build a page for each one and align your Google Business Profile behind them.
One page per service, one per service area. That's how general contractors rank for what customers actually search instead of a homepage that mentions everything.
No build fee, no per-feature upsell, no contract.
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It suits it better than any other trade. Long cycles are exactly where leads go cold through simple lack of contact, and where a light automated touch over several months keeps you in the running without adding to your workload.
Yes — every service page supports before-and-after galleries and project write-ups, because for remodelling the portfolio is the sales pitch. Send us photos as you finish jobs and we'll add them; that's included.
Referrals still search for you before they call, still ring while you're on site, and still never get asked for a review. This makes your existing reputation convert, and gives you a second channel for the months when referrals dry up.
By having a real page for each of them. Most GC sites list every service on one page and rank for none; we build kitchen remodelling, bathroom remodelling and additions as separate pages across your service areas.
No. Month to month at $297, cancel any time, and you keep the site and every lead it generated.
Most contractor websites are brochures. A handful are booking tools. The difference is almost entirely structural, and it comes down to which pages exist and what happens when someone submits a form.
The research on this is unusually clear, and unusually ignored. Respond to a lead within minutes and you'll win a disproportionate share of them. Here's the evidence, and how to actually do it while running crews.
Everything on this page, set up for general contractors, live in about a week. No setup fee, no contract.
$297/mo — everything included