Most contractors lose more jobs to slow follow-up than to price. A lead comes in, you're on site, you mean to call them tomorrow, and by tomorrow they've booked someone else. Automation closes that gap permanently — instantly, and without you looking like a robot.
The classic Harvard Business Review study on lead response found firms that made contact within an hour were around seven times more likely to have a meaningful conversation with a decision maker than those that waited even two. For home services the window is tighter still, because the customer is sitting there with your competitors' numbers on screen. Responding in five seconds instead of five hours is not a small optimisation — it usually decides who gets the job.
The second a form is submitted or a chat starts, the lead gets a personalised text and email confirming you've got their request and asking anything you need to know to quote. If they don't reply, they get a short follow-up later that day, then another the next day, then a final one a few days on. Each message is written to sound like you sent it from the van. The whole sequence stops dead the moment they reply or book — so nobody ever gets a chasing message after they've already spoken to you.
Most contractors send a quote and then wait. A quiet quote isn't a no, it's usually a busy homeowner. The system keeps working those quotes with a light touch — checking whether they have questions, whether the timing still works — for as long as makes sense. It's the least glamorous automation we install and one of the most profitable, because these are people who already know your price and already like you enough to have asked.
Texts, emails, website chat and Facebook messages all land in the same inbox, ordered by conversation rather than channel. If your office manager replies to a customer in the morning and you pick the same thread up at four, you can see everything that's been said. No two people chasing the same lead, no lead sitting in someone else's phone.
In practice, no. The messages are short, written in your voice, and sent from your number — they read like you tapped them out between jobs. And because everything stops the instant someone replies, nobody ever gets that giveaway follow-up after they've already talked to you.
Usually four over about a week, spaced so it reads as persistent rather than desperate. You can shorten it, lengthen it, or change the wording at any point.
Just reply. The moment you or the customer sends a message, the automation steps back and it's a normal text conversation.
Yes. Anything that produces a phone number or email — website forms, chat, Google Business Profile messages, Facebook lead forms — can be routed into the same sequence.
It can send a booking link so customers pick a slot themselves, which suits maintenance and quoting visits well. Emergency work usually still wants a human conversation, and the system is set up to hand those straight to you.
The research on this is unusually clear, and unusually ignored. Respond to a lead within minutes and you'll win a disproportionate share of them. Here's the evidence, and how to actually do it while running crews.
You can't answer the phone with both hands inside a boiler. Here's how missed call text back turns the calls you can't take into text conversations you can — and why it's usually the highest-return automation a contractor can install.
Everything on this page is included in one package, live in about a week. No setup fee, no contract.
$297/mo — everything included