Roofing has the highest ticket value and the longest decision cycle in home services, which makes it the trade where follow-up is worth the most money. A storm fills your pipeline in three days; whether that pipeline turns into signed contracts depends entirely on what happens in the two weeks afterwards.
After a hailstorm the calls come in faster than anyone can answer, and the ones you miss go to the storm-chaser crews who showed up from three states away. The leads were yours; the contracts weren't.
A roof replacement is the largest cheque most homeowners write outside a car. They think about it, they wait for the insurance adjuster, they forget. Without follow-up, a big share of your estimates simply evaporate.
Storm chasing has made people suspicious of every roofer. Your review count and your website are what separate you from a truck with a magnet on the door — and most local roofers have neither working for them.
Pages for roof replacement, repair, storm and hail damage, gutters, siding and inspections, across every town you serve — with your reviews, your finished jobs and your licence details front and centre where a nervous homeowner will find them.
When fifty people call in a day, you will miss calls. Every one of them gets a text back within seconds asking for their address and what they're seeing, so the surge lands in your inbox as workable conversations instead of dissolving.
Every estimate enters a sequence that keeps checking in for as long as the decision realistically takes — through the insurance process and beyond. On a roof replacement, one recovered job pays for years of the system.
Every completed roof triggers a review request automatically. In a trade where trust is the entire sale, a long recent review history is the single most persuasive thing on your Google profile.
Text your past customers and previous estimates in one click when weather rolls through — free inspections, storm damage checks. Immediate, targeted, and free compared to the ad spend everyone else is burning that week.
Service and service-area pages built to compete for the searches homeowners run before they call anyone, plus a Google Business Profile aligned to match. Done before the season, not during it.
One page per service, one per service area. That's how roofers rank for what customers actually search instead of a homepage that mentions everything.
No build fee, no per-feature upsell, no contract.
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Two ways. Missed call text back means the surge of calls you can't physically answer still turns into conversations, and the follow-up sequence keeps every one of those leads warm through the weeks it takes to get an adjuster out and a decision made.
Not the way it's set up. The messages are spaced for a decision that genuinely takes weeks, they're written in your voice, and the entire sequence stops the instant someone replies. It reads as a roofer keeping in touch, which is what customers say they want.
The system handles the marketing and lead side — getting found, capturing the call, and keeping the homeowner engaged through the claim. The claim work itself is yours; we make sure you're still the roofer they're talking to when it's approved.
More than the roofers currently above you in the map pack, which locally is usually a two-figure number rather than a four-figure one. The funnel asks after every job, so you get there in months rather than years.
One recovered roof replacement is worth several years of it. That's the honest maths for high-ticket trades, and it's why roofing is the vertical where this system pays back fastest.
The research on this is unusually clear, and unusually ignored. Respond to a lead within minutes and you'll win a disproportionate share of them. Here's the evidence, and how to actually do it while running crews.
You have more happy customers than reviews. Probably far more. The problem isn't the work, it's the asking — and asking is the one part of this that can be systematised completely.
Everything on this page, set up for roofers, live in about a week. No setup fee, no contract.
$297/mo — everything included