Local SEO
Local SEO For Contractors: The Service-Area Playbook
You cover twelve towns and rank in one. Here's how to build service-area pages that actually work, how many to build, and the mistake that gets sites penalised.
9 min read
Get Found First
Local SEO
When someone types your trade and their town into Google, three businesses get the calls and everyone else gets ignored. Local SEO is the work of becoming one of those three — and it's built into every page we ship rather than sold as an extra.
3Map pack results that take the overwhelming share of clicks
~2sPage load target — speed is a confirmed ranking factor
1 pagePer service and per service area you cover
Local Search Is A Different Game To Normal SEO
You are not trying to beat the whole internet, you're trying to beat the eight other contractors within twenty miles. That's a fight you can genuinely win. Google decides local rankings mostly on three things: how relevant your business looks for the search, how close you are to the searcher, and how prominent you are — which in practice means your reviews and your citations. All three are things we can move.
A Page For Every Service, A Page For Every Town
This is the single biggest structural difference between a site that ranks and one that doesn't. A homepage listing eight services ranks well for none of them. Eight pages, each about one service and written properly, can each rank for their own searches — and multiplied across your service areas, that's the difference between competing for one keyword and competing for forty. We build that structure from day one and add to it as you expand.
The Technical Work You Shouldn't Have To Think About
Clean semantic HTML, proper heading hierarchy, LocalBusiness and Service schema markup, an accurate sitemap, canonical URLs, descriptive titles and meta descriptions on every page, images compressed and sized properly, and Core Web Vitals in the green. None of this is exciting and all of it is table stakes. It's done as part of the build rather than quoted as a separate SEO retainer.
Your Google Business Profile Does The Heavy Lifting
For most contractors the map pack sends more calls than the website does, and the profile behind it is often half-finished. We align it with the site — matching name, address and phone everywhere, correct categories and service areas, services listed out, photos, and the review flow pointed at it. That last part is why the review funnel and local SEO are really the same project: review count and recency are among the strongest local ranking signals there are.
What's Included
Everything You Get.
- A dedicated page for every service and every service area you cover
- LocalBusiness, Service and FAQ schema markup on the relevant pages
- Unique title tags and meta descriptions written for every page
- Google Business Profile audit and alignment with the site
- Core Web Vitals, mobile usability and page speed handled at build time
- Sitemap, robots and canonical URLs configured correctly
- New service-area pages added as you expand, included in the monthly fee
Common Questions
Questions & Answers.
Expect three to six months for meaningful movement on competitive local terms, sometimes faster on longer-tail searches. Anyone promising page one in thirty days is either lying or targeting terms nobody searches for.
No, and neither can anyone else — Google doesn't sell placement and doesn't take instructions. What we guarantee is that the work that reliably drives local rankings gets done properly and keeps getting done.
We build service-area pages for the places actually worth ranking in — usually where you already get work and where the money is — and add more over time. We'd rather have twelve genuinely good area pages than ninety thin ones, which Google treats as spam anyway.
Local citations and directory consistency are, because they're part of ranking locally. We don't buy links — it's a short-term trick with a long-term penalty attached.
Sometimes, but usually it's a false economy. If the site is slow, thin, or structured as a brochure, you're paying to optimise something that fundamentally can't compete. The rebuild is included in the same $297, so there's rarely a reason not to take it.
By Trade
Set Up For Your Trade.
Worth Reading
Go Deeper.
Local SEO
How To Rank In The Google Map Pack For Your Trade
Three businesses get the calls and everyone else gets ignored. Here's what actually decides which three — and the order to work on it in if you want to be one of them.
9 min read
Local SEO
The Google Business Profile Checklist For Contractors
For most contractors the Google Business Profile drives more calls than the website does — and most are half-finished. This is the checklist, in the order worth doing it.
8 min read
Also Included
The Rest Of The System.
Ready To Stop Losing Jobs?
Everything on this page is included in one package, live in about a week. No setup fee, no contract.
$297/mo — everything included