Landscaping is really two businesses sharing a truck. There's recurring maintenance, where the goal is a dense route and customers who never leave, and there's design and build, where one signed job is worth a season of mowing. The marketing system has to serve both, and the spring rush arrives whether you're ready or not.
Every homeowner in your area decides in the same fortnight that the yard needs sorting. You cannot answer that volume of calls while running crews, and the ones you miss sign with whoever picked up.
A patio, a full redesign or an irrigation system is a considered purchase with a big number attached. Quotes sit. Without follow-up, a large share of your most profitable work quietly goes elsewhere.
People don't cancel lawn care, they just don't renew in spring. Without any contact through winter, half your route has to be resold every year — when a couple of messages would have kept most of them.
Distinct pages for lawn care, landscape design, hardscaping and patios, irrigation, tree and shrub care and seasonal clean-ups, across your service areas — with a gallery that actually sells the build work.
Calls that ring out while you're on a mower get an instant text back asking what they need and where. During the March and April spike that's the difference between a full route and a half-empty one.
Every landscape design or hardscaping quote gets a follow-up sequence spaced for a decision that takes weeks. It stops the moment they reply, and it recovers the high-ticket jobs that would otherwise disappear into silence.
Maintenance customers are the easiest reviews in any trade and almost never asked. Automatic requests after jobs turn a route full of happy regulars into the review count that wins the map pack.
Spring clean-ups in February, irrigation start-ups in April, mulch in May, leaf removal in October, snow contracts in November. One message to your entire list each time — this alone rebuilds a route every year.
Route density is profit in this trade, so the service-area pages target the specific towns and neighbourhoods worth clustering work in, not a scattergun radius.
One page per service, one per service area. That's how landscapers rank for what customers actually search instead of a homepage that mentions everything.
No build fee, no per-feature upsell, no contract.
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Winter, so it's live and ranking before the spring rush rather than during it. If you're reading this in March it's still worth doing — the automations work immediately even though the SEO takes a few months.
Yes, and that's often where it earns the most. A couple of campaign sends over winter and a renewal message in early spring keeps a route intact that would otherwise need reselling from scratch.
One site, clearly separated. Maintenance and design-build customers search differently and want to see different things, so they get their own pages, their own photos and their own calls to action.
It's built for that. You can switch to an off-season message, keep the review funnel running on the last jobs of the year, and use the quiet months to send the campaigns that fill your spring diary.
No. A few hundred past customers is plenty to make one-click campaigns worth more than the monthly fee, and everyone who comes through the system gets added automatically from here on.
Every contractor with a few years behind them is sitting on hundreds of people who already trust them. Almost none of them ever get contacted again. That's the cheapest revenue available to you.
The usual answer is a percentage of revenue, which is nearly useless on its own. Here's how to work out your number from your own job values — and why spending more is usually the wrong first move.
Everything on this page, set up for landscapers, live in about a week. No setup fee, no contract.
$297/mo — everything included