Reviews
How To Get More Google Reviews As A Contractor
You have more happy customers than reviews. Probably far more. The problem isn't the work, it's the asking — and asking is the one part of this that can be systematised completely.
8 min read
Pest Control Company Marketing
Marketing For Pest Control
Pest control has a rhythm no other trade shares: an urgent, slightly embarrassing call that needs handling today, followed — if you play it right — by a recurring plan worth years of revenue. The marketing has to win the panic call and then convert it into a subscription.
27%Of calls to local businesses go unanswered (Invoca, 2024)
< 30sFrom missed call to automatic text back
~1 weekFrom signup to your system being live
Where The Jobs Go
Three Ways Pest Control Companies Lose Work.
01
The call is urgent and slightly awkward
Somebody who has just found a rodent in the kitchen wants it dealt with today and doesn't want a long conversation about it. If you don't answer, they'll call the next company rather than leave a voicemail explaining the problem.
02
One-off treatments that never become plans
The money in pest control is the recurring quarterly plan. Most companies sell it when the tech remembers to mention it, which means a large share of one-off jobs stay one-off.
03
Seasonal spikes you can't staff for
Ants in spring, wasps in summer, rodents the first cold week of autumn. Each spike buries the phone for a fortnight, and the overflow goes to whoever picked up.
What You Get
The System, Set Up For Pest Control Companies.
A page per pest, because that's how people search
Nobody searches "pest control" when they have a specific problem — they search "bed bug treatment" or "wasp nest removal" plus their town. Each pest gets its own page across your service areas.
Texting suits an awkward call
An automatic text back within seconds is often more welcome here than a callback — people would rather type "I think we have bed bugs" than say it out loud. You get a described problem and an address without a phone conversation.
Instant reply, then a nudge toward the plan
Every enquiry gets an immediate response, and after treatment the follow-up sequence introduces the recurring plan while the memory of the problem is still fresh — which is exactly when it sells.
Reviews after a problem solved fast
A customer whose infestation you sorted the same day is as motivated to review as any in home services. Automatic requests after every treatment convert that goodwill into map-pack position.
Get ahead of every seasonal spike
Message your whole list before the ants arrive, before wasp season, before the first cold snap sends rodents indoors. Preventative work booked in advance is more profitable than emergency work booked in a panic.
Rank for each pest in each town
Pest control is one of the cleanest local SEO opportunities there is because the search terms are so specific. A page per pest per area is a lot of very winnable searches.
Pages We Build
A Page For Every Job You Want.
One page per service, one per service area. That's how pest control companies rank for what customers actually search instead of a homepage that mentions everything.
- General pest control plans
- Rodent control & exclusion
- Bed bug treatment
- Termite inspection & treatment
- Ant control
- Wasp & hornet nest removal
- Cockroach treatment
- Mosquito & tick control
- Wildlife removal
- Commercial pest control
- Real estate & WDI inspections
- Quarterly maintenance plans
One Price For Everything.
No build fee, no per-feature upsell, no contract.
Most Popular
Contractor Advanced
$297/mo
- Functional Website (10–20 pages)
- Automated Lead Follow Up
- Missed Call Text Back
- 5-Star Magic Review Funnel
- One-Click Marketing Campaigns
- On-Site SEO
Secure checkout via Stripe
Common Questions
Pest Control Company Marketing FAQs.
That's one of the best uses for it. The follow-up sequence after a one-off treatment introduces the quarterly plan at the point the customer most vividly remembers why they'd want it — rather than relying on the tech to raise it on the doorstep.
Yes, and it's the highest-return SEO decision in this trade. "Bed bug treatment" and "wasp nest removal" are different searches with different urgency and different value; one combined page competes for neither.
Missed call text back absorbs the spike so overflow calls still become conversations, and one-click campaigns let you get in front of each season a few weeks early, which spreads the demand out and books it at better margins.
Yes. Commercial pest control gets its own page and its own messaging, since the buyer is a facilities or restaurant manager with completely different concerns from a homeowner.
$297 a month for everything — website, automations, review funnel, campaigns and SEO — with no setup fee and no contract.
Ready To Stop Losing Pest Control Company Jobs?
Everything on this page, set up for pest control companies, live in about a week. No setup fee, no contract.
$297/mo — everything included